madonna imageMadonna launches Truth or are at Macy’s Herald Square store in New York City April 12, 2012. 

The ‘Queen of Pop’ says new scent is for those ‘daring enough to tell the truth.’ 
Finally, the Material Girl has dared to unleash her first aromatic  hit, “Truth Or Dare”, and the perfume’s video, which was banned on ABC, evokes Madonna’s Erotica phase as a remix of her MDNA single “Girl Gone Wild” plays.  Watch video below.
Also, keep your eye out for Madonna’s new whiskey inspired men’s cologne & her new “Truth or Dare” clothing line for ‘older’ women who are still more  “Rocker than Rocking Chair ! ”  

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