Kim, Khloe & Kourtney Kardashian Launch New Makeup Line – ‘Khroma Beauty’
Kardashian Kosmetics ?
It was only a matter of time before the Kardashians’ global domination spread into the world of cosmetics.
Kim, 31, Kourtney, 33, and Khloe Kardashian, 27, have announced a forthcoming beauty range titled Khroma Beauty.
The line, which is due out in December, will include false eyelashes, a ‘suite’ of mascaras and ‘Kardazzle Compacts’, although it is unclear at to what that actually is.
The December release, which will be exclusive to Ulta stores across the U.S., is being touted as a ‘special holiday assortment’.
A further launch, including even more products, will follow in January-February 2013.
The second round of products will include a ‘Kurve Compact’ finishing powder, a pre-foundation treatment mask titled the Million Dollar Mask and an illuminator.
Kim took to her blog KimKardashian.celebuzz.com to express her delight over the new venture.
She wrote: ‘I’ve been waiting forever to be able to tell you guys and finally I can… my sisters and I are launching our own make-up line!!’
The sisters said in a press release: ‘We’re so excited. There’s a glam girl in all of us and it’s a dream come true to have our own makeup line and to share it with women around the world.’
Robin Coe-Hutshing, creative director of Khrome Beauty, said the line should prove affordable to fans.
‘Kourtney, Kim and Khloe wanted to share their access to luxury formulas with their fans and our goal was to provide a prestige product range at very accessible prices,’ she said.
Kim added that she and her sisters have loved make-up from very early ages.
‘Growing up we would play with my mom’s make-up and from a young age I always wanted to be a make-up artist!,’ she wrote.
‘Of course now make-up plays such a a huge role in all of our lives, whether we’re on camera, at a shoot glammed up or just keeping it natural day to day and it’s a dream come true to be able to create our own line of products to share with you guys’ she continued. ‘We can’t wait!!!! xo’
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